Cassandra Cannon PhD providing online EMDR therapy for entrepreneurs, executives, and leaders facing stress, imposter syndrome, and overwork
 

Therapy for Entrepreneurs & Executives | EMDR for Business Leaders

 

Rise above old patterns

Clear what’s holding you back

Step into your power

You’ve built something real. On paper, you look confident. But in investor meetings, boardrooms, or high-stakes conversations, shame creeps in. Dread rises in your chest. Avoidance takes over. You shrink, over-explain, or feel the uncomfortable tension of money and power dynamics in the room.

You’ve pushed through before. But now you’re ready for ease, confidence, and leadership that feels natural.

Here’s the deal: I provide therapy for entrepreneurs, executives, and business leaders. Using EMDR, I help you address the unconscious blocks—shame, dread, avoidance—that coaching alone can’t touch, so you can show up as the leader you already are.

Pain Points Entrepreneurs & Leaders Face

Fundraising & investor rooms: freezing, apologizing, downsizing your ask, or losing your voice under pressure.

  1. Imposter syndrome in business: “I’m not the expert they think I am,” “I don’t belong here,” or “They’ll see I’m a fraud.”

  2. Money, worth & pricing: dread during valuation talks, discounting before anyone asks, shame in equity conversations.

  3. Perfectionism leads to procrastination: over-preparing instead of executing; delayed decks, emails, or big asks.

  4. Toxic work relationships: letting the wrong people in, ignoring gut instincts, repeating unhealthy relationship patterns in business.

  5. Power & leadership struggles: boundaries collapsing with co-founders, board members, or investors.

  6. Fear of failure in business: paralysis around risk-taking or expansion.

  7. Decision fatigue & avoidance: looping endlessly instead of moving forward with confidence.

How EMDR Therapy Helps Entrepreneurs

EMDR isn’t a pep talk—it’s deeper. Coaching, affirmations, or positive thinking often break down the moment you walk into an investor meeting or boardroom. That’s because your nervous system isn’t convinced. EMDR works directly with the memory networks and body responses that hijack you under pressure: the parent/money shame that whispers you’re not enough, the authority criticism that still makes your stomach drop, or the betrayals that taught you to doubt yourself.

We target the beliefs that silently run the show—

  • “I’m helpless.”

  • “I don’t deserve.”

  • “I don’t belong here.”

  • “If I fail once, I’ll lose everything.”

  • “My instincts can’t be trusted.”

As the old charge clears, your nervous system updates. Those beliefs shift into new patterns:

  • “I have value.”

  • “I hold power with integrity.”

  • “I belong in this room.”

  • “I can take risks and recover.”

  • “I can trust my judgment.”

The Deep Work

We’re not just tweaking mindset. We’re reprocessing the unconscious imprints that fuel shame, dread, and avoidance in high-stakes business moments. EMDR helps your body stop bracing for danger when you’re simply pitching, negotiating, or setting boundaries. When those imprints update, you don’t have to force confidence—it shows up naturally.

That’s why so many entrepreneurs find EMDR to be the missing piece. Strategy and coaching give you the what to do. EMDR clears the why you can’t seem to do it in the moment. Together, it means you can finally step into leadership without apology, dread, or collapse.

 
 
 

Licensed Psychologist for Executives (Not Coaching)

I’m not a coach. I’m a licensed psychologist and EMDRIA-Certified EMDR therapist licensed in California, Nevada, and Idaho. That distinction matters. Coaches are skilled at strategy, accountability, and practical execution. But if your system collapses in the room—your throat closes, your mind blanks, dread takes over—no amount of strategy can cut through that. That’s where therapy comes in.

Therapy (me):
We go underneath the surface. I use evidence-based EMDR to resolve the root causes of imposter syndrome, perfectionism, shame, avoidance, and self-doubt. These aren’t just “bad habits”—they’re unconscious imprints from earlier experiences that resurface in business settings. When those imprints update, your nervous system finally supports you instead of shutting you down.

Coaching (them):
Coaches shine once you’re steady. They help you refine the pitch, practice the ask, and hold you accountable to external goals. Coaching is about what to do and how to do it now.

Best results:
Many of my clients choose both therapy and coaching. With therapy, we handle the why it feels impossible. With coaching, you amplify the what you do next. And with your consent, I collaborate with coaches so you get seamless support—therapy to clear the blocks, coaching to build the wins.

For more on how therapy and coaching complement each other, see my blogs on Investor Anxiety and Imposter Syndrome.

 

What Our Work Looks Like

  1. Map your blockers. We uncover the exact moments, messages, and patterns that replay in business today.

  2. Reprocess with EMDR. We clear the charge from money shame, betrayal, toxic partnerships, and authority dynamics.

  3. Install new patterns. We rehearse future scenarios—pitches, pricing, negotiations—until your body says yes.

  4. Micro-experiments. You’ll notice change in real time: sending the email, making the ask, holding the boundary.

 
 

What Changes

  1. Asking at full value—without shrinking or dread.

  2. Confident, boundaried meetings with investors or partners.

  3. Decisions made quickly, without avoidance or looping.

  4. Relief from shame in money and power conversations.

  5. No more repeating toxic business relationships.

  6. More ease, peace, and trust in your day-to-day leadership.


Client Experiences

(Composite & Anonymized)

“I stopped softening every request with an apology. Now I ask directly and confidently—and let the silence work for me.”

“Investor meetings feel like conversations—not auditions.”

“I finally delegated without re-doing the work. That freed up my headspace.”

“The ‘little kid’ feeling around older men is gone. I walk in as a colleague.”

“Pricing is clean. No shame, no discounts I didn’t choose.”


 

FAQs

Do I need a diagnosis?
No. Many entrepreneurs don’t meet criteria for PTSD but still struggle with imposter syndrome, shame, or avoidance. EMDR works with those blocks too.

Are you a coach?
No. I’m a licensed psychologist. Coaching focuses on strategy. Therapy addresses unconscious business blocks—shame, dread, avoidance—that keep you from using the strategy.

Do you still treat other concerns?
Yes, when aligned with your goals. My specialty focus is therapy for entrepreneurs, executives, and business leaders.

Where do you practice?
I provide online EMDR therapy in California, Idaho, and Nevada.

How quickly will I notice changes?
Some clients notice shifts within the first few sessions—a calmer presence, less hesitation, more steadiness under pressure. Over time, these small shifts compound into lasting leadership confidence.

How do I prepare for EMDR as a busy professional?
Good preparation means knowing what to expect, creating space in your schedule, and having strategies for self-care between sessions. See my blog Preparing for EMDR Therapy: Entrepreneurs & Executives for practical tips.

 
 

Explore More

Want to dive deeper? Here are blogs connected to therapy for entrepreneurs: